Agentur für Erneuerbare Energien und Energieeffizienz AEE Alptransit – Federal Office of Transport FOT Aviga Federal Office of Public Health FOPH Federal Office for Professional Education and Technology OPET Electrolux AG IG Detailhandel Schweiz Saint-Gobain ISOVER Migrationszeitung MIX SBB Informatik SwissSign Verein Pro IV

Mandate

Because Switzerland is a transit country, the relocation of freight traffic from trucks to trains is an important objective of the government’s transport policies. Switzerland’s transport policy is consistent across European partner countries and must be communicated in a way that is generally understood.

Release

Since 2008

Objectives

Information and sensitisation in politics, the media, transport and logistics companies and in the public domain in Italy, Germany, the Netherlands and Belgium with regard to the objectives and measures of Switzerland’s relocation policy in AlpTransit.

Implementation

cR Kommunikation develops the central communications strategy, designs international branding, conceives the communication instruments such as websites, events, trade fair presence and press trips. Acting as the communications hub, cR Kommunikation coordinates all processes between the Federal Office of Transport FOT and the partner agencies in the 27&More PR network.

Homepage FOT

Homepage 27&more

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