| Agentur für Erneuerbare Energien und Energieeffizienz AEE Alptransit – Federal Office of Transport FOT Aviga Federal Office of Public Health FOPH Federal Office for Professional Education and Technology OPET Electrolux AG IG Detailhandel Schweiz Saint-Gobain ISOVER Migrationszeitung MIX SBB Informatik SwissSign Verein Pro IV | MandateDespite a functioning information and consulting portfolio, there is currently insufficient awareness of the professional education possibilities and opportunities offered to adolescents and adults. Compared to academic education, professional education does not have a strong public image. The aim of a national image campaign is to promote professional education in Switzerland. Release2007 to 2009 ObjectivesImage correction for professional education in Switzerland; making visible the opportunities offered by professional education. ImplementationcR Kommunikation’s five-pillar strategy is based on integrated campaign management and relies on a correspondingly consistent communications mix: 1) introduction and establishment of the umbrella brand Berufsbildungplus.ch, 2) mass media campaign aiming at sensitisation, 3) online platform enabling networking and providing an information hub, 4) active network partner communication for efficient diffusion and vertical mobilisation and 5) reinforcement of campaign messages by means of accompanying measures, event and media work.  
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