| Agentur für Erneuerbare Energien und Energieeffizienz AEE Alptransit – Federal Office of Transport FOT Aviga Federal Office of Public Health FOPH Federal Office for Professional Education and Technology OPET Electrolux AG IG Detailhandel Schweiz Saint-Gobain ISOVER Migrationszeitung MIX SBB Informatik SwissSign Verein Pro IV | MandateOngoing support of Electrolux Switzerland through various marketing and PR activities. Releasesince 2005 ObjectivesPositioning Electrolux as an innovative and ecology-minded manufacturer of high-quality household appliances; reinforcement of marketing measures on the basis of systematic PR work; crisis communications. ImplementationcR Kommunikation offers consulting services to Electrolux covering a broad spectrum of tasks and also provides inspiration for creative approaches and the use of new media. These services include image cultivation (e.g. Green Spirit label), events and sponsoring (zero emissions research basis in Antarctica) and multimedia projects (installation at the exhibition to mark the 100th anniversary). cR Kommunikation assists Electrolux Switzerland with media relations, for example wording and mailing of press releases, placement of subject-specific articles and the organisation of competitions and draws and media training sessions. In addition, cR Kommunikation provides assistance and support for journalists.  
|
