Targeted investment in employer branding increases a company’s chances of success in the “war for talents”. At the same time, consistent employer branding strengthens the ties between key employees and their company. Together with Avenir Consulting we offer a comprehensive service package for employers who wish to effectively secure and keep top talent. Approach: Marketing.The importance of a brand in competing for customers and market share is well-known. However, the same principles also apply in the competition for employees. The employer’s brand qualities must be developed, communicated and lived in a manner which sets the company apart in the same way as it does for all other brand elements. Basis: Employer Value Proposition.The basis of all employer communication is a clear Employer Value Proposition (EVP). This employer promise defines the individual strengths and uniqueness of the employer brand. Devising the EVP however goes beyond clearly defining strategy and messages. It also includes an analysis that reveals any gaps or shortcomings in the employer profile. Regardless of whether hygiene factors or incentives are concerned – expectations are constantly increasing. Implementation: Integrated.The analysis, conception and implementation of successful employer branding calls for expertise drawn from various management areas with a strong emphasis on human capital management and communication consultancy. An integrated approach is essential to the process. This is why cR Kommunikation cooperates closely with Avenir Consulting, the professional HR consulting and management specialists. 
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