cR Kommunikation adopts a politically neutral stance. This does not however mean that we do not have an opinion. We are actively committed to subjects like energy and the environment, transport and mobility, technology and innovation, health and prevention and many more besides.

For the public sector:

Official communication requires a keen sense of the fine line between objective information and persuasion. cR Kommunikation has been serving federal offices, cantons and municipalities for many years, for instance in mounting effective prevention campaigns or targeted coalition building. Or sensitising citizens to building projects in consultation procedures.

For associations and organisations:

Anyone wishing to have a say in the shaping of the regulatory environment needs communication professionals who are familiar with political decision-making processes. cR Kommunikation assists associations, interest groups and companies to achieve their objectives through their involvement in the political process. This may take the form of personal lobbying, or managing an office or media department. Backed by in-depth analyses, insightful monitoring and clearly argued lines of reasoning.

For referendum campaigns:

Majorities at the ballot box are won by protagonists who adroitly plan strategic communication, bolster their colleagues, persuade the vacillating – and show up opponents to their disadvantage. cR Kommunikation manages referendum campaigns for interest groups, committees and associations. Strategically devised. Correctly motivated. Pragmatically deployed.