| Agentur für Erneuerbare Energien und Energieeffizienz AEE Alptransit – Federal Office of Transport FOT Aviga Federal Office of Public Health FOPH Federal Office for Professional Education and Technology OPET Electrolux AG IG Detailhandel Schweiz Saint-Gobain ISOVER Migrationszeitung MIX SBB Informatik SwissSign Verein Pro IV | MandateAs many internal service providers, SBB Informatik too is faced with the problem of insufficient perception or even misperception of its services within the company. In addition, there is a shortage of highly qualified specialists. Measures should be developed and implemented to solve these problems. Releasesince 2003 ObjectivesPositioning of corporate IT as a competent partner for internal clients and users of modern and reliable IT services; ongoing information and orientation of the company’s own employees; measures to recruit new qualified employees. ImplementationBased on long-term cooperation, cR Kommunikation developed and implemented numerous corrective measures including various brochures, posters and advertisements which were implemented in accordance with the CI/CD specifications of SBB. As part of the media work, articles were placed in magazines and media conferences organised. For the regular dialogue with employees, new platforms and communication channels were introduced. cR Kommunikation took on editorial tasks for the Intranet and an e-newsletter, drafted e-mails to employees and presentations for managers to be given at both internal and external events. Film clips were also produced providing information on the activities of SBB Informatik. 
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