| Agentur für Erneuerbare Energien und Energieeffizienz AEE Alptransit – Federal Office of Transport FOT Aviga Federal Office of Public Health FOPH Federal Office for Professional Education and Technology OPET Electrolux AG IG Detailhandel Schweiz Saint-Gobain ISOVER Migrationszeitung MIX SBB Informatik SwissSign Verein Pro IV | MandateCreation and implementation of the voting campaign “JA zur IV-Zusatzfinanzierung am 27. September 2009”. Release2009 ObjectivesSensitisation of the population to the concerns of the disabled; demonstrating that anyone can become dependent on social security (IV); persuading those eligible to vote to say yes to the proposed changes. ImplementationThe voting campaign was conducted in two phases: an internal mobilisation campaign and an external campaign for the public. In both phases, brochures, text posters, testimonial posters, advertisements, postcards, giveaways and a website with e-cards, short films and a Facebook group were used. cR Kommunikation was also responsible for both active and reactive media work and supported Verein Pro IV with coalition building and setting up a support committee.   
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